Creative
Creative
In 2024, I spearheaded a new brand look & feel and messaging platform to appeal to our expanded target audience and new digital storefront. We turned down our acidic tech color palette in favor of money-inspired greens. Keeping the same typography, we were able to completely transform the personality through updates to the hierarchy and treatment. Lastly, we introduced affluent lifestyle imagery and a snappier tone of voice to make the complexity of private markets more accessible that ever before.