Creative
Creative
Recent college grads are coping with the stress of being an adult: roommates, paying bills, and having a job. To speak to this audience, we created a sitcom about four roommates living with a life-sized candy fish. Our social media sitcom positioned the Swedish Fish as the perfect escape from all that tough #adulting.
We created 8 episodes including a halloween special, a PSA for those who have never tried this classic candy, a TVC and theme song that I still can't get out of my head.