Creative
Creative
During my tenure on the Mondelez team, we created a variety of broadcast spots to introduce new products and partnerships.
We introduced a new product innovation into the sometimes morbid but always charming world of Sour Patch Kids candy. Shot in a dusty hospital in the Bronx, production was by far the eeriest experience of my career!
We like the Redberry Slurpee so much we completely lost our heads! Good for us, in the Sour Patch Kids universe, our heads just grow right back. To launch the new product and create awareness around its exclusivity to 7-Eleven, we created one 15-second TVC spot.
To launch the new Fire & Freeze Sour Patch Kids candies, we created an epic battle to illustrate their innovative flavors. They are still sour and sweet but now with a kick of heat or lemonade cool.