How did we convince Triscuit to take off their toppings?
the ask
The entire cracker category has become an echo chamber of similar messages. Every competitor is focused on highly creative (not to mention highly skilled) topping recipes. The problem? The Triscuit brand is considered the quintessential canvas for hors d'œuvres. How could we contemporize the brand for a millennial audience and stand out from the noise?
the idea
In 2018, Triscuit goes topping-less! Leveraging an eye-catching censorship effect and amazing cast, we position Triscuit as a go-to flavorful snack with absolutely no food prep steps required. Dress it up or not!
the result?
The campaign increasing brand recall by over 30 points as well as capturing viral attention with an extra 26k views on Youtube. Since the success of this campaign, the brand continues to create flavor focused creative.