about

With 15 years of experience, I am a 360° creative with campaigns recognized by Telly, Shorty, Adweek awards, and more.

Presently, I am the Creative Director at Yieldstreet, the largest private market investing platform for retail investors. My work extends beyond creative services as I have spearheaded many strategic initiatives to build the Yieldstreet brand, better define our audience, and implement agency-grade processes in-house to help us find our competitive edge while leading design and writing excellence across all touchpoints.

Before my time in-house, I created award-winning campaigns at numerous advertising agencies such as Vaynermedia and Something Massive.

I am no stranger to social, experiential, and UX. Before Snapchat and Facebook, I worked at an experiential agency that brought facial recognition, motion tracking, and augmented reality to consumers through digital OOH campaigns. We worked with Fortune 500 brands and partnered with many blue-chip creative agencies. 

I love the thrill of new ideas, skillful execution, and every critical strategic step behind the scenes. I lead my teams with humanity, high energy, passion for the craft, and a commitment to building their careers. My direct reports mention that my sense of humor almost forgives my love of mornings.

Want to learn more? Email me at jessicalovell@gmail.com.