![Screen Shot 2018-07-26 at 5.50.22 PM.png](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1532642028795-3T890AFRAFPF7IYAJ3DD/Screen+Shot+2018-07-26+at+5.50.22+PM.png)
Hall's cough drop debate
In this Facebook Canvas activation, tilt your phone left/right to follow an interactive back and forth argument between two competing characters. Meet: Tough Love (HALLS Icy Mentho-lytpus) and Soft Love (HALLS Honey Flavor).
![halls5.gif](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507593526130-IUZX58PGBJGZTDFX5Z0U/halls5.gif)
![](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507595105969-09M2NYW9SSC1QKKCXT3C/halls2.jpg)
Case Study
![1_preview.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594989206-04Z06L8SU8O5ZPJBC1MM/1_preview.jpg)
![2_preview.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594989225-DXWGL6NNBITUK3QGF25X/2_preview.jpg)
![3_preview.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594989438-DJONY9RDBU7Z9YTBL4VB/3_preview.jpg)
![4_preview.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594989522-RDB2IYJNSXZB8LT2PCD4/4_preview.jpg)
![5_preview.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594989685-HJU4FMFMOPL380JLX1IC/5_preview.jpg)
![HALLS-Canvas-skeleton .jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507594998302-Y7VGBU8YKMUNY42PXSS8/HALLS-Canvas-skeleton+.jpg)
![halls-phone.png](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1497231787775-8T95XWL7GFZBFPGVK0N4/halls-phone.png)
the result?
Facebook Case Study
25sec avg Dwell Time
14+pt Ad Recall
13+ Message Association
Reached 22 Million People