![d-2.jpg](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507518331440-6TZTMDZSI8T4QULGA16O/d-2.jpg)
Dentyne's dating yeti
To speak to young single professionals, we disrupted Tinder feeds with a quirky campaign about the awkwardness of dating. Meet our hero, the Yeti, who embodies cool icy confidence no matter how awkward the conversation. Each video ran on Tinder with a Woody Allen-style jazz soundtrack.
![phone-tinder-mockup-final.png](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1507480556801-AV4D0APKT1OYZQO97MVQ/phone-tinder-mockup-final.png)
![](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1495419835887-JBEQ0SCLUY68GRQNA8W9/d-1.jpg)
:11sec - "How's that Global Warming?"
![](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1495419815287-MK2FDR5M16C70FGGHSTI/d-3.jpg)
:11sec - "So You Live in an Ice Cave?"
![](https://images.squarespace-cdn.com/content/v1/590fb6859f745610d38de4fe/1495419911041-21JED5HX1V8F4YE8WJ5Z/d-2.jpg)