Dove's caring coach
Coach Larry Gilmer, winner of the Dove Men+Care, Deodorant, Caring Coach of the Year Award, 2016, was only expecting a pat on the back. Coach Gilmer had no idea that our film crew assembled players past and present, young and grown alike, to show their coach exactly how important his impact truly was on their lives.
Telly Award Winner
Online Video Household Products/Packaged Goods
Telly Awards 2015
Digital Short - "Thank You, Coach"
the result
6.4+ million views,
23k+ reactions,
1.5+ comments...
on Facebook alone.
Capitalizing on this opportunity, the brand challenged us to capture a product focused story while on the ground. We successfully created an additional two :15sec TVC's.